General Mills has introduced a new peanut butter and jelly version of Reese's Puffs cereal. This latest launch follows the positive reception of Reese's PB+J cups released last year.
In other industry news reported by Food Dive, Little Bites has launched a range of mystery flavour muffins. Additionally, the drive-thru coffee brand 7 Brew is moving into the retail sector with a new collection of canned lattes and energy drinks.
